There are lots of cheap link building tools and services out there. Of course, we have all heard the phrase “you get what you pay for.” In the case of cheap link building though, you often end up with paying a high cost later on.
The biggest risk with cheap link building tactics is that you can get caught up in a bad neighbourhood, or link farm. Many automated link building software have this risk. That is because the webmasters using this type of software usually have poor quality sites. Thus, your cheap link building gets you a cheap, automatically generated link profile that you will have to manually clean up.
There are also directory submission packages which promise manual submissions but really work on the automated link building tactics. Keep in mind that when a user offers to submit your website to 10,000 directories, these directories are not high quality. Also, don’t forget your common sense. Who is going to make all 10,000 submissions for $12.95?
Do-follow hunting is the newest trend in cheap link building tactics. The idea is that you go after links which are do-follow will give you more links – and all for free. However, “free” doesn’t count wasting your time! Most the do-follow links aren’t going to help your site rankings and many social media links will become no follow later on. Even worse, they may never even be found by the search engines!
Lots of cheap link building tactics seem really great until you calculate the actual gain vs the time spent. When you start using your common sense, you will realize that cheap link building tactics can even harm you in the long run by costing you time or your site’s reputation.